StandProof — trade show guides and product news https://standproof.online/news Practical guides for exhibitors: badge scanning, stand ROI, lead follow-up and pre-show checklists. Honest about what is in build. en-gb Thu, 05 Nov 2026 09:00:00 +0000 What "enriched" lead data means, and why a sparse CSV costs you money https://standproof.online/news/what-enriched-lead-data-means https://standproof.online/news/what-enriched-lead-data-means Lead Follow-Up Thu, 05 Nov 2026 09:00:00 +0000 Enrichment is not magic and it is not a promise about intent. It is the difference between a name and a company with a sector, a size and a filing history, and it decides who your rep calls first. US edition: a booth staff briefing that actually produces qualified leads https://standproof.online/news/us-booth-staff-briefing-qualified-leads https://standproof.online/news/us-booth-staff-briefing-qualified-leads Show Playbooks Thu, 29 Oct 2026 09:00:00 +0000 A thirty-minute briefing structure for US trade shows: one objective, three qualifying questions, a clear handoff, and a follow-up promise the team can keep. A 20-minute pre-show checklist for the stand team https://standproof.online/news/pre-show-checklist-for-the-stand-team https://standproof.online/news/pre-show-checklist-for-the-stand-team Show Playbooks Fri, 23 Oct 2026 09:00:00 +0000 Twenty minutes in four blocks, the evening before the doors open. Devices, roles, qualifying questions and the follow-up plan. The real cost of a three-day badge scanner rental versus owning your data https://standproof.online/news/badge-scanner-rental-cost-versus-owning-your-data https://standproof.online/news/badge-scanner-rental-cost-versus-owning-your-data Booth/Stand ROI Fri, 16 Oct 2026 09:00:00 +0000 Rental quotes are not comparable until you list what is inside them. The worksheet to run on any quote, and what an owned-data approach costs in comparison. Trade show lead capture without the organiser's system: what's possible https://standproof.online/news/trade-show-lead-capture-without-organisers-system https://standproof.online/news/trade-show-lead-capture-without-organisers-system Exhibitor Guides Fri, 09 Oct 2026 09:00:00 +0000 You do not have to rent a scanner to leave a show with your own leads. What a phone-based capture flow can do, where it stops, and how consent works. How to prove stand ROI to a finance director https://standproof.online/news/prove-stand-roi-to-a-finance-director https://standproof.online/news/prove-stand-roi-to-a-finance-director Booth/Stand ROI Fri, 02 Oct 2026 09:00:00 +0000 The numbers a finance director will ask for, how to build cost per qualified lead honestly, and the evidence to collect during the show rather than reconstruct afterwards. What your organiser's free badge scanning actually gives you, and what it doesn't https://standproof.online/news/organiser-badge-scanning-what-you-get https://standproof.online/news/organiser-badge-scanning-what-you-get Exhibitor Guides Thu, 24 Sep 2026 09:00:00 +0000 Lead retrieval included with your stand is rarely the same thing as owning your leads. What the scan produces, what it leaves out, and the contract questions to ask. How to follow up exhibition leads within 48 hours (the maths of decay) https://standproof.online/news/follow-up-exhibition-leads-within-48-hours https://standproof.online/news/follow-up-exhibition-leads-within-48-hours Lead Follow-Up Tue, 15 Sep 2026 09:00:00 +0000 The arithmetic of response time, and a 48-hour follow-up sequence a stand team can actually run the week after a show.