StandProof
StandProof works today on any device — phone, tablet or laptop, straight in your browser, no download needed. Native iOS and Android apps land December 2026.App StoreGoogle PlayComing Dec 2026

London · 26–29 Nov 2026

Capture every lead from your stand at The Cake & Bake Show.

Baking demonstrations, masterclasses and a shopping hall for home bakers. StandProof turns a photo of a visitor badge or business card into an enriched, scored lead at Olympia London, without renting the organiser’s hardware.

Set up this show — £149 How capture works
Show dates
26–29 Nov 2026
Olympia London
Hammersmith Road, London · W14 8UX
Getting there
Kensington (Olympia) station on the District line and Overground, with parking on site.

The floor

What The Cake & Bake Show is like to work.

Victorian halls in Kensington, now joined by the British Airways ARC music venue — the same building hosts trade fairs and Christmas shopping shows.

Olympia’s November is Christmas retail: Spirit of Christmas, the Luxury Travel Fair, then two food and craft shows in the same week. High footfall, short conversations, and a badge or a business card in every hand.

No handheld to rent

You do not need the organiser’s scanner at The Cake & Bake Show, or the queue to collect one.

Works in a dead-signal hall

Leads save on the phone and sync the moment the signal returns.

Scored before you leave

Companies House data, website summary and an ICP score on every record.

CSV before the doors close

Export the whole show from Olympia and hand it to sales the same evening.

How it works

Three steps from the aisle to a scored lead.

  1. 1

    Set the show up

    Name the event, add Olympia London and your stand number, and set the customer profile you are hunting for. Two minutes, once.

  2. 2

    Photograph the badge

    Point the phone at a badge or business card. The details are read into the form for you to check, then saved with one tap — even with no signal.

  3. 3

    Follow up while it is warm

    Every lead is enriched and scored, so the hot ones surface first. Export as CSV or work the follow-up list from the dashboard.

FAQ

The Cake & Bake Show: the practical questions.

More on the Olympia venue page and the pricing page.

Other shows at Olympia

Venue page →

Dates taken from Olympia’s published calendar, checked October 2026. Always confirm stand dates with the organiser before booking.

Ready for The Cake & Bake Show?

Set the show up in two minutes, pre-filled with the dates and venue, then photograph your first badge.

Start with this event — £149