Education technology
Capture every lead from your stand at Bett UK.
Bett is enormous and international: three days, dozens of countries, and a floor where a lead can be a head teacher, a ministry delegation or a reseller from another market. Without a tag for each, the follow-up becomes guesswork.
Who walks the floor
The audience at Bett.
School, college and university leaders, IT directors and teachers from the UK and overseas, alongside hundreds of edtech suppliers and resellers.
StandProof works for a single rep on one device or a team of five sharing one lead pool.
What is worth recording
Three facts that decide the follow-up.
- Institution type and country
- Role: buyer, influencer or reseller
- Procurement timeline and budget cycle
Playbook
Your Bett playbook, in three moves.
01 · Before the show
Set the ICP to the institution types you sell into, and agree tags for buyer, influencer and reseller so an international enquiry is not treated like a local school.
02 · On the stand
Scan the badge, tag country and role, and let the score flag the budget holders. Bett’s volume makes a priority order the difference between a good show and a wasted flight.
03 · After the show
Export by country for the regional teams, and send the one-page report upward with the pipeline split by institution type.
After the show
The report you leave Bett with.
The report breaks three days of international traffic into institutions, countries and buying roles, which is the shape a board needs before it funds the next Bett stand.
One page
Lead volume, hot share, consent mix and the companies behind them, on a single printable page.
Send it in one tap
Print or save as PDF, copy it as text, or open it in your mail client already written.
Built from the floor
Every number comes from the leads your team captured, with no export or spreadsheet in between.
Dates taken from ExCeL London’s published calendar, checked November 2026. Always confirm stand dates with the organiser before booking.
Other shows we cover
All show guides →Bett starts with one scan.
Set the event up in two minutes, then photograph your first badge. No hardware, no organiser programme.
Start with one event — £149