Business services
Capture every lead from your stand at The Business Show London.
Free-to-attend means volume: hundreds of badges an hour, most of them browsing. The show is won by whoever qualifies fastest and follows up while the conversation is still fresh, not the stand with the biggest pile of cards on Friday night.
Who walks the floor
The audience at The Business Show.
Owner-managers, directors and founders of UK SMEs walking a free-to-attend floor of service suppliers, franchises, finance providers and software.
StandProof works for a single rep on one device or a team of five sharing one lead pool.
What is worth recording
Three facts that decide the follow-up.
- Company size band and sector
- What they asked about on the stand
- Whether they buy this quarter or after the year end
Playbook
Your The Business Show playbook, in three moves.
01 · Before the show
Set the ideal customer profile to the size band and sectors you actually sell to, so the score sorts a busy floor instead of you doing it afterwards.
02 · On the stand
Scan the badge, tag what they asked about, and let the hot, warm and cold order tell the next rep who to talk to first.
03 · After the show
Bulk-send a follow-up from your connected Gmail to the qualified segment in one pass, with each email addressed from the lead’s own record.
After the show
The report you leave The Business Show with.
The hot share tells you whether the traffic justified the stand, and the industry breakdown shows which corner of the SME market actually stopped to talk.
One page
Lead volume, hot share, consent mix and the companies behind them, on a single printable page.
Send it in one tap
Print or save as PDF, copy it as text, or open it in your mail client already written.
Built from the floor
Every number comes from the leads your team captured, with no export or spreadsheet in between.
Dates taken from ExCeL London’s published calendar, checked November 2026. Always confirm stand dates with the organiser before booking.
Other shows we cover
All show guides →The Business Show starts with one scan.
Set the event up in two minutes, then photograph your first badge. No hardware, no organiser programme.
Start with one event — £149